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Una Sancta Foundation
Guidelines for Placement of Advertisements in Una Sanct
- The Foundation carries responsibility for all advertisements.
Advertisements are lodged in writing with Una Sancta's typist who performs the necessary typing work
before passing the material on to the EIC [1].
The typist/EIC shall accept an advertisement only if it complies with the rules below.
In case of doubt or dispute the typist/EIC shall refer the prospective advertiser to the
Foundation's representative nominated for this purpose.
- Guidelines:
Besides personal advertising (births, engagements, marriages, anniversaries and deaths) general commercial advertising is acceptable provided -
- the material offers a real service to Una Sancta subscribers,
- the contents of the commercial advertisement does not in anyway detract from or challenge
the stated purpose of Una Sancta
- satisfies the following conditions:
- Any material that conflicts with or challenges the 'Scriptural way of life' is not permitted.
The examples listed below are not exhaustive.
- vacancy for a bar-maid
- Christmas dinner at a city hotel
- participation in Sunday activity of a kind that may be considered to clash with
what we confess in LD 38
- products or services that may be considered 'worldly', e.g. television, beauty
treatments, secular entertainments, etc
- Any material which seeks to draw anyone away from the service of the Lord in the Free Reformed Churches is not permitted. Examples include:
- evangelist speaking in the town hall
- invitation to worship elsewhere than the Free Reformed Churches
- invitation to participate in an interdenominational activity
- Material seeking financial support for worthwhile interdenominational causes such as
MERF [2] and MAF [3] may be accepted for publication provided the copy meets all other rules and is submitted
and is shown to be authorised by a subscriber member of the Free Reformed Churches.
- Any material which would compete with or endanger the viability of any of the organisations within the Free Reformed Churches is not permitted.
- advertisement seeking teaching staff
- advertisements promoting aged care other than the FRC [4] aged care organisations
- political, social or other organisations that have parallel organisations within the Free Reformed Churches
- As Una Sancta is distributed on the Lord's Day any advertising that would tend to draw the readers thoughts
into weekday business is not acceptable. Examples include:
- material that invites the reader to immediately 'phone or write in response.
(This requirement may preclude mention of the cost of an article or service.)
- price lists
- photographs or art work that is overly prominent
A general advertisement telling the reader the whereabouts of someone's nursery, second-hand car yard,
or funeral parlour with some general information in modest language is likely to be acceptable.
- The contents of any advertisement must be modest and dignified. This requirement excludes advertising employing 'sales pitch',
emotive language and other suchlike appeals to our debased human nature.
- Any advertisement submitted which has the potential to cause offense to readers, or may have cause to undermine
any legitimate spiritual action by the churches, is not permitted. For example:
- Personal or business advertisements which are submitted by a recently
withdrawn or excommunicated member of the church if this can be seen to minimise the seriousness of their actions.
- Size of Advertisements
The preferred size for ads offering services that are purely business (e.g. sale of music cassettes, flowers, storage and removals, travel, etc) is one quarter of a page.
The preferred size for ads that are typically closely identified with the magazine (e.g. teacher vacancy, the bookshop, organ recital, etc) is half a page. A full page ad is generally permitted only if there is space after everything else has been given a place. Exceptions are ads announcing family affairs like marriage anniversaries and death notices.
| [1] |
EIC = Editor in Chief
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| [2] |
MERF = Middle East Reformed Fellowship
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| [3] |
MAF = Mission Aviation Fellowship
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| [3] |
FRC = Free Reformed Church
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Adopted at meeting 68, held 29 October 2010
Amended by addition of article 2(g) by meeting 71, held 5 August 2011
last updated 7 Mar 2012
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